Fire can indeed burn. The name itself is a true proposition. We want to bring this truth and clarity to brands and business. We seek the essence and purpose of a brand by uniting intuition to science: Intuition to map people’s actual experience with all parts of a business. Science to give precision and certainty to conclusions.

By using different skills and tools we determine a brand’s real position in the market and in people’s minds and hearts. Such commitment to find a brand's reality allows it to evolve from a strong position of knowledge and outstanding identity. We seek the true essence and want to transform reality through great purposes.

And that is why we bring fire.

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Fire Can Burn is a Berlin-based brand strategy and design consulting company dedicated to truth and simplicity.

We believe essence and purpose should be a genuine response to human needs. Our role is to navigate the world’s complexity and distill it into clear insights, enabling brands to see and embrace this reality. By uncovering a company’s true purpose, we create clarity and alignment—paving the way for sustainable growth and setting a standard of integrity.

Brand Research and Data
Brand Strategy
Verbal and Visual Systems
Brand Experience
Governance and Regulatory Support

FCB is Intuition

and science for

better business.

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SERVICES / Methodology

We believe that brands are like human beings. The self-knowledge process is fundamental to evolve and to reach balance. Through deep research and the Fire Can Burn method, the brand's intangible values become more perceptible, expressing its essence and taking its place in the world. We combine intuition and science in order to discover the working reality of brands, bringing their uniqueness to the surface.